• Strategy and Ideation
  • Creativity and Design
  • Develop and Deploy
  • Execute and Optimize

Watermark Digital

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Watermark was founded on a single yet critical principle, how can we help our client’s be significantly more visible, relevant and quickly more profitable. Our passion at Watermark is to be “the supporting partner behind your brand”, like the watermark that is visible when held up to light; bringing visibility to new capabilities and processes with experienced resources that optimize your brand potential to drive real business value.

Strategy

Partnering with our clients to understand their audience, goals and timelines, we help create amazing channel experiences with a focus on marketing, sales and service Optimization. We provide strategic insight and research through design thinking, persona development, and create executable roadmaps to drive business outcomes with speed and agility.

Here is how we can help:

  • Workshops
  • Campaign Development
  • Product Requirements
  • Rapid Prototyping
  • Product Strategy
  • Marketing Optimization
  • Channel Efectivness
  • Monetization Strategy
  • Brand Awareness
  • UI/UX Assessment
  • Competitive Analysis
  • Technology Assessment
  • Usability Study
  • Social Presence

"Their strategy and design teams quickly worked with us to identify current user experience issues with our channels and developed an robust and executable roadmap to optimize the experience in weeks - that would have taken us 4 months!"

- Fortune 500 Customer

Design

Website content and user experiences influence customers and build brand trust and loyalty. Our User Experience Design and Content Creation Teams produce compelling content for the Web, Advertising Channels, and Video. Our strategic approach has resulted in success for our clients.

Here is how we can help:

  • Customer Journey Mapping
  • User Stories & Scenarios
  • Persona Definition
  • UI Design
  • User Experience Style Guide
  • Information Architecture
  • Interaction Design
  • Wireframe and Visual Design
  • User Interface Specifications
  • Clickable Prototypes

"Watermark brought an experienced consulting and design team to our business and quickly built new capabilities that created real results in times we previously couldn’t even get agreement on what we were building. The new digital experience delights our customers with an innovative user experience."

- Fortune 500 Customer

Develop

Data provides insight that can help drive customer engagement. Our experienced development team are experts in leveraging technology and data. We can architect, design, and develop a Web and Mobile experience that delivers on business objectives across key data points in your client's decision journey.

Here is how we can help:

  • Software and Cloud Architecture
  • Full Stack
  • HTML5
  • JS Frameworks (Angular, Backbone, EXT, Ember, D3)
  • PHP, Java, .Net/C#, Python, RoR
  • Big Data/Analytics
  • SQL and NoSQL Databases
  • Hadoop, Redis, Kafka, RabbitMQ, ActiveMQ
  • Agile Methodologies (XP and SCRUM)
  • Mobile Web Development
  • App Development (Android, iOS, Windows Phone)
  • Responsive (Bootstrap and Foundation)
  • Content Management Systems
  • Dashboard Development
  • Hardware/Device Integration

"The software development team at Watermark quickly helped us identify what we needed to build and built the solution in less than 2 months, something that would have take us over a year and we probably would have built the wrong solution. Definitely recommend Watermark to help identify the audience, the experience and the responsive digital solution."

- Fortune 100 Customer

Optimize

Building something that looks good and functions according to design is a start, but success comes from your ability to effectively test and optimize. We have developed a proven framework that allows us to continually measure and improve campaign performance in real-time.

Here is how we can help:

  • Online Campaigns (SEO/PPC, Email, Social)
  • Campaign measurement and analysis
  • Digital Advertising
  • Electronic Commerce
  • Brand Development
  • Video Engagement
  • Site Performance
  • Security
  • Content and Copywriting
  • Mobile marketing
  • Segmentation and targeting
  • Lead generation and lead nurturing
  • Media planning, buying and optimization
  • Sales enablement
  • Multi-variant testing

"Many companies can do the strategy, some can do the design, and usually another can build the application, but Watermark was able to not only do all three of these steps, but also help us maintain the solution with analytics and a cost effective managed services. Love these guys!"

- Inc. 500 Customer

At Watermark Digital we partner for success by having a range of engagement options which include:

Competitive time & material rate cards

Competitive time & material rate cards

Ability to commit to fixed price projects

Ability to commit to fixed price projects

Retainer-based with dedicated resources

Retainer-based with dedicated resources

Collaborative staff augmentation

Collaborative staff augmentation

Gain-share and outcome-based pricing

Gain-share & outcome-based pricing

Watermark Digital on Facebook

Watermark Digital on Instagram

Watermark Digital: The Right Stuff

Each of our team members has a specialty that adds to the overall competence and experience of the group as a whole.


Our team has specialists in:

  • Consulting & Business Strategy
  • User Experience & Design
  • Web & Mobile App Development
  • Database Design & Management
  • PHP, Java, & ASP Development
  • Marketing & Brand Support
  • Advertising & Social Media
  • Campaign Analytics & Optimization
  • Project Management
  • Sales
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Business Development

Location: Dallas, TX

Ensures that all Inside Sales Representatives are performing acceptably as outlined in their position descriptions; are meeting or exceeding established goals regarding volume of calls, dollars of sales, margin percentage, call abandonment rate, and other established criteria.

Developers

Location: Dallas, TX

We are looking for talented grads to join our team of software developers. If you're seeking an environment that encourages collaboration and career growth, join our Enterprise! Under leadership of the Applications Technical Lead, the Java Developer will contribute to the design, development and maintenance, implementation and technical documentation of either Java or C# based applications on the Shared Development Services team.

Designers

Location: Dallas, TX

Under the direction of the internal Creative Team, utilize creativity and design skills while working on a variety of projects, including but not limited to print, online and outdoor advertising; marketing collateral; point of sale materials; and logo design.

Consultants

Location: Dallas, TX

Web Design Technology Specialist/Teachers is responsible for immersing attendees in our exciting technology curriculum while guiding them through the creative/design thinking process. In addition to constantly supervising, Technology Specialists/Teachers promote and actively participate in all activities.

Watermark has over 25 years of Marketing, Innovation, and Digital Channel experience

Contact Us

Please drop us a line and we will respond within 24 hours. Or, please feel free to call us using the contact information below. We look forward to hearing from you!

Click Here for a Map to Watermark Digital